The AMD Radeon RX 480 India Launch at Delhi
AMD recently launched the AMD Radeon Rx/480 card in India. This card which costs Rs.24490 has many features as well as graphics capabilities found in much higher end graphics cards. AMD claims to have revolutionised technology and pricing with aim to democratise and disrupt the graphics card market.
This card can compete with and out-perform even many more expensive graphics cards, which cost over Rs.50,000 or even more than Rs.75,000.
Pic-1 AMD’s Mr.Sim talking to Manas from GamingCentral.in about the Radeon RX/480 Card and AMD’s Plans and Vision
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This card has many features that make it amenable for VR (Virtual Reality) applications where it can be coupled with the Oculus Rift VR headset or with the HTC Vibe VR Headset.
However, what I liked best about this graphics card is the distinctly colour scheme and design language- which features blood red text on a matte black body of the card. They have used the hashtag #betterred ( ) for tweets related to this and other launch events for AMD’s Radeon cards – and I so totally love this colour scheme and design language!!!
(Pic-2 – the AMD Radeon RX/480 card with it’s black on red colour scheme and design language)
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Pic-3 – underside and PCBs of the AMD Radeon RX/480 Card)
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(Pic-4 below of some of the branding AMD created for this card and event)
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(Pic-5 Ayush from IndianNoob.com and Harjas from Gaming Central pose before the AMD Branding)
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Also, AMD / Radeon expects this competitive pricing to democratise the market for high end 3D graphics cards and to make high end 3D graphics accessible. They therefore call it the “Rebellion” – which and the event had ample references both to the sense of “rebellion” and also the “better red” tagline, hashtag and colour scheme.
(Pic-6 below of a gamer at the event surrounded by the “better read” and “rebellion” branding of AMD playing a game on PC that’s a custom rig with the just-launched H5 Surround Sound headphones from Gigabyte)
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Pic-7 – The Specifications of the rig with Gigabyte Motherboard and AMD Radeon RX/480 Card
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Pic-8 Packaging of the AMD Radeon RX/480 Card
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Thanks AMD for making the effort of having a full fledged India launch and here’s looking forward to AMD launching more of it’s products in India and at competitive prices.
Here’s a card we all so totally would love to use!!!
(Credits: Text and Pics copyright (c) 2016 Nalin Savara – this article is also mirrored on Nalin’s personal blog)
Images:
File_000 – Mr.Sim from AMD with Manas from Gaming Central
IMG_8694-Ayush and Harjas with AMD Radeon rx480 in background
IMG_8709-AMD Radeon rx 480 underside
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IMG_8713-Pic of and Radeon rx-480 card
IMG_8719-Gamer on amd Radeon rx480 and gigabyte headphones
IMG_8750-Gigabyte motherboard with AMD Radeon rx 480
Amd-radeon-rx-480-invite-branding – self explanatory
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